Commercial Work

Something I really enjoy about working in a creative position like marketing is writing and directing commercial spots. Below are some samples of my favorite spots and my responsibilities typically include:

• Conceptualizing and writing commercial scripts while ensuring all aspects of advertising meet compliance standards for Honda and the Pennsylvania Advertising Association.

• Directing film production, cast, and support crew throughout filming, as well as collaborating with film team to produce deliverables for linear TV and OTT.

• Managing OTT campaigns through Hulu/Disney, Spectrum, and Mountain, including targeting the right demographic, geography, in-market buyers, and lifestyle segments.

• Report and review campaign performances with management on a monthly basis.